Description

Offer a fairtrade coffee (social responsability) and organic (environmental friendly) is a great example of responsible good practice. The aim being to offer this coffee but also to explain to your customers why it is so important. In the video above, José, from the coffee production of Selva Negra in Nicaragua explains (in spanish, with english subtitles), what, according to him, makes the difference between organic and fairtrade coffee and ordinary coffee.

Why consume a fair trade coffee?

• Because workers are fairly paid and in great working conditions.
• Because it allows small structures that respect their environment to economically survive, and not to be buy by bigger producers that want to mass produce, sometimes to the detriment of the environment.

What is organic coffee grown in partial shade?

An organic coffee :

• Uses only natural pesticides and fertilizers, that allows animals to continue to live in the plantation.
• Collects and treats “honeyed” water released during the cleaning process of the coffee beans.

A coffee grown in partial shade:

• has at least 50% of shade, that means that the place is not deforested, that the animals’ habitat is not ruined. The performance of the plantation of coffee is lower, but the quality is better, with more flavors.

Learn more

Check the certifications received by the producer: for example at the Selva Negra, the production of coffee is certified by RainForest, Biolatina, Bird Friendly.