Offer a fairtrade coffee (social responsability) and organic (environmental friendly) is a great example of responsible good practice. The aim being to offer this coffee but also to explain to your customers why it is so important. In the video above, José, from the coffee production of Selva Negra in Nicaragua explains (in spanish, with english subtitles), what, according to him, makes the difference between organic and fairtrade coffee and ordinary coffee.
An organic coffee :
A coffee grown in partial shade:
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